Sponsorships and affiliate programs are excellent sources for generating income as a content creator. Developing multiple income streams is critical for becoming a full-time creator and having active sponsorship deals or passive affiliate revenue can make all the difference. While sponsorships sound super alluring, some companies will take advantage of the terminology to dress up a basic affiliate program. It’s important that you are equipped with the knowledge to understand the difference between these two terms so you can make the right decisions for your channel and career. There’s nothing wrong with affiliate programs, both affiliate offers and sponsorship deals have their unique pros and cons.

In this course, we discuss the differences between sponsorships and affiliates. We also teach you how to value yourself as a creator. Hopefully, after this course you’ll gain a better understanding of the types of deals that are out there and be able to make better decisions for you.


Clara has worked in influencer relations and strategy for years, supporting game studios and content creators by maintaining strong relationships and a firm grasp of needs on both sides. Her experience ranges from broader agency work to in-house consultancy. She is currently the Influencer Strategist at Devolver Digital and Director of the Vancouver Twitch community events.


“If your viewers want you to succeed, they will make your transition to more business-centric activities smoother – for instance, sponsored streams and other brand deals. Conversely, the lack of cultivating a healthy audience who will support your business goals will turn away sponsors, as they will see the severe dip in performance metrics when you stream anything outside your main game or take note of unchecked toxic behaviour in your chat.”


One of the biggest debates in the creator space revolves around working for exposure. Is working for exposure okay? Should you be demanding payment for every opportunity that comes your way? We’ll discuss this in our course, or check out this video from a previous episode of The Stream Scene.

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