Recycling content is one of the most vital practices you can learn as a creator, especially as a streamer. Once your livestream is over, what happens to the hours of content you just streamed? Most of the time, it just sits there. Hours of work you spent creating content that doesn’t do anything for you once the moment is over. But there’s a lot of value to be had from that VoD that’s sitting there. You can take pieces of that content and repurpose it for other platforms. Unless you’re a full-time creator with a team helping you, it’s unrealistic to try to create unique content for every social platform out there.

Go through this course to harness the power of recycling content.

Jeff Brutlag

Jeff is a writer and full-time Twitch partner. He is passionate about LGBTQIA+ representation, storytelling, and creating safe spaces. His background is in creative writing, literature, professional social media, and streaming. These backgrounds contribute heavily to his perspective on gaming, community management, and creating content for audiences that enjoy learning how to maintain welcoming, positive environments, especially for marginalized communities.

He/They

“The purpose of recycling content is to get as much use out of it as possible, as that one piece of content (clip, video, etc.) can be useful in more ways than it was intended, or can be showcased again when the clips’ content is relevant again.”

-Jeff Brutlag

SushiDay

Allison, known as SushiDay on the internet, has been a content creator for over 15 years. She started as a food blogger, then spent several years as a Twitch streamer, growing channels in both the Food & Drink and Live Coding categories. More recently, she's devoted her time to YouTube and TikTok, where she posts videos about food, books, tech, dance, and gaming.

She/Her

How cool is it to be able to record once and get multiple videos/pieces of content out of it? Being able to use the same content on multiple platforms means that you have that much more of an opportunity for people to find you, realize they enjoy your content, and follow you back to the other platforms you’re on.”

-SushiDay

Recycling content is the process of taking content you’ve made and reusing or repurposing it. Usually, this is a cross-platform approach such as taking clips from a Twitch VoD and making a highlight reel for YouTube. Recycling content is a super valuable process to make the most of the work you’ve already created. With live streaming, the content you’re making is only seen while you’re live. As soon as you’re offline, it’s over and that content pretty much ceases to exist. Sure, some people might catch the VoDs but for the most part, the videos sit there and collect dust (and on Twitch, eventually they are deleted). Taking your livestream content and repackaging it for other platforms can save a lot of time and effort towards growing on other platforms (and in turn, growing your own stream). What content should I recycle? The best type of content to recycle from...

Streaming, managing multiple social media accounts, and regularly releasing high-quality content can feel like an impossible juggle, but recycling content can help maximize your time and grow your audience on multiple platforms. Why Recycle Content? We all hope to “work smarter, not harder,” and re-imagining your content can help you grow on multiple platforms, with multiple audiences – all while using free and pre-existing content. Focusing on recycling work that best showcases your stream’s vibe or highlights super entertaining, one-of-a-kind moments are great ways to define your brand and bring in new viewers that understand your streaming style. LowcoTwitch Partner Lowco has been a full-time streamer for over seven years. She uses her experience to help others learn how to stream and hone their talents as the CEO of StreamerSquare. Formerly a client of Online Performer’s Group, she’s taken what she’s learned from working with sponsors to help streamers value...

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