Recycling content is one of the most vital practices you can learn as a creator, especially as a streamer. Once your livestream is over, what happens to the hours of content you just streamed? Most of the time, it just sits there. Hours of work you spent creating content that doesn’t do anything for you once the moment is over. But there’s a lot of value to be had from that VoD that’s sitting there. You can take pieces of that content and repurpose it for other platforms. Unless you’re a full-time creator with a team helping you, it’s unrealistic to try to create unique content for every social platform out there.

Go through this course to harness the power of recycling content.

Jeff Brutlag

Jeff is a fiction/nonfiction writer, and full-time Twitch partner passionate about LGBTQIA+ representation, storytelling, and creating safe spaces. His background in creative writing/literature, 2 years of professional social media experience, and streaming since 2017 contributes heavily to his perspective on gaming, community management, and creating content for audiences that enjoy learning how to maintain welcoming, positive environments, especially for marginalized communities.


“The purpose of recycling content is to get as much use out of it as possible, as that one piece of content (clip, video, etc.) can be useful in more ways than it was intended, or can be showcased again when the clips’ content is relevant again.”

-Jeff Brutlag


Allison has been a content creator on the internet for over 15 years. She started as a food blogger, then spent several years as a Twitch streamer, growing channels in both the Food & Drink and Live Coding communities. More recently, she's devoted her time to YouTube and TikTok, where she posts videos about food, books, tech, dance, and gaming.


How cool is it to be able to record once and get multiple videos/pieces of content out of it? Being able to use the same content on multiple platforms means that you have that much more of an opportunity for people to find you, realize they enjoy your content, and follow you back to the other platforms you’re on.


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