No matter if you’re streaming for personal fun or trying to become a full-time streamer, you want to grow your stream. This is one of the greatest challenges of live streaming especially as more and more people hit that Start Streaming button. Don’t be overwhelmed by how many streamers there are though, there is a place for you. Everyone is a consumer of content, but not everyone is a creator of one. There’s an audience for everything. But, you do have to actively strategize and work towards your growth, it’s not simply going to happen.

SeriouslyClara

Clara has worked in influencer relations and strategy for years, supporting game studios and content creators by maintaining strong relationships and a firm grasp of needs on both sides. Her experience ranges from broader agency work to in-house consultancy. She is currently the Influencer Strategist at Devolver Digital and Director of the Vancouver Twitch community events.

She/Her

“Viewers come to streams from a variety of sources. Game choice, timing, and networking are perhaps the most typical methods of attracting new viewers – the most effective is when all three are working together.”

-SeriouslyClara

In this course, we break down what discoverability means, what factors are involved, and how discoverability works on Twitch. We also talk about two important topics for growing your stream: networking, and marketing.

We’ll examine a case study of Twitch streamer Negaoryx, who’s viral clip boosted her online presence and significantly grew her stream.

Discoverability refers to new potential viewers, followers, and fans being able to find you and your content on a platform. It is important to be aware of how discoverability works on any platform you’re creating on, if you care about growing. Otherwise, all of your efforts will just be going to waste. It’s all about working smarter not harder with your precious time and understanding discoverability is one important aspect of that. Time of day, day of the week, even what season it is can affect discoverability. Streaming on Twitch in the middle of the U.S day is one of the most saturated times (when the most streamers are on) and can make it harder for people to find your stream.  According to TwitchTracker, the number of live channels peak at 4pm and 10pm ET. Tweeting at night when most of your target audience is asleep can lead to lower engagement and...

On a streaming platform like Twitch, discoverability relies on several factors, some not directly in your control. It is highly beneficial to also learn about discoverability on other platforms, achieve growth on those, and drive followers to your Twitch stream. Here are the major factors that contribute to discoverability on Twitch: Viewership Typically the more viewers you have, the more you’ll get. This is because the category you’re streaming under will appear higher in the overall Directory and your stream will appear higher within that category. Twitch was built to sort content based on viewership (highest being on top) but they have worked on other forms of discovery based on a viewer’s watch habits. Still, it definitely often feels like a rich get richer scenario. Category/Game Selection It’s a balancing act to not pick a game that’s too popular that you’ll be lost in a sea of streamers, but also...

There’s only so much you can do to increase discoverability while you’re streaming. Often, much of the work comes from outside Twitch or your preferred streaming platform. These outside sources can dramatically increase your exposure and therefore your stream viewership, so don’t discount how valuable these outside sources can be. Working elsewhere is key to getting discovered since while you are offline, the channel isn’t growing. How do you even do this though? There are so many great places to get discovered. Let’s talk about them. Social Media Leveraging other social media platforms to grow your stream is probably the most powerful method to do so. We’ll go over some of the most popular platforms, but definitely check our course on social media to learn more. Twitter Twitter is probably the most important social media platform to get discovered off of Twitch. It is also one of the easiest social...

As a streamer there are many different roles an individual has to take on in order to see success, and one of the most pivotal roles is becoming your own marketer! Learning how to market yourself and your content to the right audience is one of the most crucial skills if you want to grow your stream. Both on stream and on outside platforms, it’s vital to think about how you’re marketing yourself. How are people finding your stream and, once they are there, how do you convey the essence of your stream to them? What makes someone stop and watch your channel? LowcoTwitch Partner Lowco has been a full-time streamer for over seven years. She uses her experience to help others learn how to stream and hone their talents as the CEO of StreamerSquare. Formerly a client of Online Performer’s Group, she’s taken what she’s learned from working with...

Networking is an invaluable skill for creators. When it comes to making trustworthy streamer friends, collaborating with other streamers, getting early access to new games, getting an “in” with your streaming platform, and even landing sponsorship opportunities, a lot of advantages can come from proper networking. The term “networking” tends to have an icky connotation because it seems like an overly formal term for using people to your benefit. That’s not what we’re talking about when we use the term networking and we highly advise against approaching this skill in that manner. People can see right through that. Don’t be the person that only seeks out relationships for their perceived value, just to get something out of it. You’ll end up being cast off by your peers. But don’t worry! We’ve got all the tips you’ll need to go about networking in a way that is not harmful. The number...

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